BEAUTY

Beauty Content for the Real World

Over the years, I’ve created beauty content as a pro-age, silver-haired, mid-sized influencer—offering something that’s still too rare in the beauty space: real representation.

My BIG WHY is simple and powerful: to challenge outdated beauty standards and myths, and to celebrate women like me—confident, evolving, and unapologetically visible. I am in the business of showing up. Whether I’m reviewing skincare, showcasing hair care, or styling for everyday radiance, I create honest, relatable content that connects.

Ouai Detox Shampoo Review | Silver Hair Care UGC

In this video, I share why Ouai Detox Shampoo has become a staple in my silver hair care routine. As someone with naturally silver hair who lives in the country, off a well, I deal with buildup from pollen, hard water, and styling products that can dull or discolor my color. This shampoo brightens my hair without stripping it, and I walk viewers through what makes it effective—while showing the texture and results.

My goal with UGC like this is to create honest, practical content that helps the viewer feel confident about what they’re purchasing, especially when caring for high-maintenance tones like silver or blonde.

I created this review video for Amazon with one goal in mind: to help shoppers make confident, informed decisions.

When I create UGC for Amazon, my focus is on clarity, honesty, and visually showcasing the product. The audience is already warm—they’re here, ready to buy—so my job is to make sure they know exactly what to expect when they click “Add to Cart.”

I take this responsibility seriously. I’m not just creating content—I’m helping reduce waste, minimize returns, and ensure that customers (and brands) feel good about the purchase. That means no hype, no gimmicks—just real, trustworthy content that respects everyone’s time, money, and values.

This one’s a throwback to my time as a Silver Hair Brand Ambassador for Kerotin.

I partnered with them for a couple of years, creating content that supported their mission and connected with their audience. It was a fantastic collaboration that aligned with my values around pro-age beauty and intentional self-care. This project reflects my ability to build long-term brand relationships and speak authentically to a niche audience.